It's Love Again
It's Love Again

Movie spotlight

It's Love Again

1936
Movie
83 min
English

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs. Smythe-Smythe, Elaine decides to impersonate the lady, in hopes that the publicity will land her the big break she's been looking for.

Insights

IMDb6.5/10
Director: Victor SchertzingerGenres: Comedy, Musical, Romance

Plot Summary

A struggling opera singer, disguised as a plainclothes saleswoman, endeavors to win over a wealthy young man who is being pursued by a conniving socialite. She adopts various personas and schemes to capture his attention and affection, leading to humorous misunderstandings and romantic entanglements. The film follows her efforts to prove her love is genuine amidst the societal pressures and deceptions surrounding them.

Critical Reception

Upon its release, 'It's Love Again' received generally positive reviews, praised for its charming musical numbers and the engaging performance of its lead, Gladys Swarthout. While not considered a groundbreaking film, it was appreciated for its lighthearted entertainment and romantic storyline, making it a pleasant diversion for audiences of the era.

What Reviewers Say

  • Praised for its musical performances, particularly Gladys Swarthout's singing.

  • Appreciated for its lighthearted romantic comedy elements.

  • Seen as a charming, if not particularly original, musical romance.

Google audience: Audience reception information for this older film on Google is not readily available.

Fun Fact

Gladys Swarthout, a celebrated Metropolitan Opera mezzo-soprano, made her film debut in 'It's Love Again,' bringing her operatic talent to the screen.

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