We're in Business Too!
We're in Business Too!

Movie spotlight

We're in Business Too!

1964
Movie
23 min
English

Sets out to persuade businesspeople of the advantages of going from city to city by train. How it gives them time to relax, work or sleep in comfort.

Insights

Director: Alvin J. RossGenres: Documentary, Short

Plot Summary

This short documentary highlights the experiences and challenges faced by Black entrepreneurs in America during the 1960s. It showcases various businesses owned and operated by African Americans, emphasizing their dedication, resilience, and contribution to the economy. The film aims to inspire and inform audiences about the realities of Black entrepreneurship.

Critical Reception

As a short documentary from 1964, 'We're in Business Too!' did not receive widespread critical reviews in the traditional sense. However, films of this nature were often recognized for their social and educational value, providing a voice and visibility to underrepresented communities. Its impact would have been through its intended audience and the conversations it sparked.

What Reviewers Say

  • A valuable historical document showcasing Black entrepreneurship.

  • Highlights the perseverance and business acumen within the African American community.

  • Offers insight into economic challenges and opportunities of the era.

Google audience: As this is a historical documentary short, there are no public Google user reviews available. Its legacy is primarily in its historical context and educational merit.

Fun Fact

This film was produced by the U.S. Information Agency (USIA), an independent agency of the U.S. federal government that communicated public diplomacy to an international audience, setting foreign public opinion and advancing national interests.

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