Max Faktor 12

A fictionalized account of the creation of the iconic makeup brand Max Factor, the film follows the ambitious immigrant Max Factor as he navigates the cutthroat world of beauty in early 20th century America. He innovates revolutionary makeup products and techniques, transforming the industry and the faces of Hollywood stars. Facing personal and professional challenges, Max Faktor's legacy is cemented through his relentless pursuit of beauty and innovation.

Max Faktor 12 received a mixed reception from critics. While some praised its ambitious scope and performances, particularly Ben Affleck as Max Factor, others found the narrative uneven and historically dubious. Audiences were divided, with some appreciating the dramatic portrayal of a beauty mogul, while others felt it lacked depth and engaging storytelling.

• Praised for its visually rich portrayal of the era and impressive production design.

• Criticized for a meandering plot and a lack of focus on the complexities of the Max Factor legacy.

• Ben Affleck's performance as the driven entrepreneur was a highlight for many reviewers.

Google audience: Audiences generally appreciated the film's attempt to tell the story of a significant beauty brand. Many found the costume and set design to be top-notch, creating an immersive historical experience. However, some viewers expressed disappointment with the pacing and felt that the film didn't delve deeply enough into the character of Max Factor himself.

The film's production designers meticulously recreated early 20th-century Los Angeles, including historical storefronts and streetscapes, to achieve an authentic period feel.