Free Enterprise
Free Enterprise

Movie spotlight

Free Enterprise

1998
Movie
113 min
English

Young filmmakers trying to hawk a movie titled "Bradykillers" about a serial killer who goes after victims Marcia, Jan, and Cindy meet their screen idol, William Shatner. The two young men, who idolize him and in their fantasies have seen him as a shadowy fairy godfather figure, are alarmed at the reality of the middle-aged non-Captain Kirk man that they meet.

Insights

IMDb6.7/10
Rotten Tomatoes71%
Google Users86%
Director: Robert MunicGenres: Comedy, Romance, Sci-Fi

Plot Summary

Robert, a struggling writer who loves science fiction, is unhappy with his love life and career. His best friend, a successful TV writer, suggests he try dating women who share his niche interests. Through a dating service, Robert meets the intelligent and beautiful Claire. As their relationship blossoms, Robert must navigate his passion for sci-fi and the realities of adult life, while also dealing with the unexpected appearance of his idol, William Shatner.

Critical Reception

Free Enterprise was a modest success, finding a dedicated following among fans of science fiction and romantic comedies. While not a mainstream hit, it was praised for its witty dialogue, endearing performances, particularly from Eric McCormack and William Shatner, and its clever integration of sci-fi fandom into a romantic narrative. The film is often cited as a cult classic for its niche appeal and heartfelt portrayal of a geek-centric romance.

What Reviewers Say

  • Praised for its witty and intelligent humor, especially its affectionate satire of sci-fi fandom.

  • Appreciated for the chemistry between the lead actors and the charming portrayal of a geeks-in-love story.

  • William Shatner's self-aware performance as himself was a standout element for many critics.

Google audience: Audiences largely enjoyed 'Free Enterprise,' frequently highlighting its humor, relatable characters for those within geek culture, and the surprisingly effective romantic storyline. Many viewers found the film to be a charming and fun watch, with particular praise for William Shatner's memorable appearance and the overall positive and lighthearted tone.

Fun Fact

William Shatner was reportedly a fan of the script and agreed to appear in the film after reading it, seeing it as a humorous way to address his own public image and the devoted fanbase of Star Trek.

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