Movie spotlight
The Standard Parade
Commercial short produced for Standard Oil. Mickey and Minnie are seen in their new designs in the 1939 parade but they didn't appear in those designs in a cartoon short until the short called Mickey's Surprise Party. It was also a remake of Parade of Award Nominees (1932)
Insights
Plot Summary
This short documentary showcases the inner workings and production processes of the Standard Oil company. It highlights various stages of oil refinement and the technological advancements employed by the company at the time. The film also emphasizes the company's role in powering modern life and industry.
Critical Reception
As a corporate film, 'The Standard Parade' was primarily intended for internal promotion and public relations, rather than critical review. Its reception would have been measured by its effectiveness in conveying Standard Oil's message to its intended audience. Contemporary audience reactions are not widely documented.
What Reviewers Say
Provides a glimpse into industrial processes of the era.
Illustrates the scale and scope of Standard Oil's operations.
Serves as a historical artifact of corporate filmmaking.
Google audience: As this is a historical corporate short, there are no public audience reviews available on Google.
Fun Fact
The film was produced by Standard Oil's own film division, showcasing their commitment to using emerging media for corporate messaging and education during the late 1930s.
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