This documentary chronicles the life and career of Lee Atwater, a notoriously ruthless and influential Republican political strategist who played a pivotal role in shaping modern American politics during the late 20th century. Through archival footage and interviews, the film explores his controversial tactics, including the use of racial polarization and negative campaigning to achieve victory for his candidates. It delves into his transformation from a cunning operative to a man confronting his own mortality and legacy.

The film was critically acclaimed for its insightful and unflinching look at a highly controversial figure in American politics. Reviewers praised its depth of research, engaging narrative, and the ethical questions it raises about political campaigning. It is considered a significant documentary for understanding the evolution of political strategy.

• A compelling and unsettling portrait of a powerful political operative.
• Masterfully crafted documentary that sheds light on the darker side of American politics.
• Raises important questions about ethics, race, and media manipulation in political campaigns.

Google audience: Viewers found the documentary to be incredibly insightful and well-made, highlighting its power in revealing the behind-the-scenes machinations of political campaigns. Many appreciated its historical significance and the thought-provoking nature of the subject matter, although some found Atwater's tactics disturbing.

Nominated for the Grand Jury Prize at the Sundance Film Festival (2008).

Lee Atwater famously attributed the 'Willie Horton' ad campaign of 1988, which significantly impacted the Massachusetts gubernatorial race and later the presidential election, to his strategy, though some dispute his sole credit for its creation.