Movie spotlight
Volcom - True to This
When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.
Insights
Plot Summary
Volcom: True to This is a documentary that delves into the heart of surfing culture and the Volcom brand's enduring legacy. It showcases the passion, dedication, and artistic expression of surfers who live by the "True To This" ethos. The film captures the raw energy of the ocean and the personal journeys of the athletes.
Critical Reception
As a brand film rather than a traditional theatrical release, "True to This" received positive reception within the surfing community and among fans of action sports documentaries. It was praised for its authentic portrayal of surf culture, stunning cinematography, and inspiring stories of dedication to the sport.
What Reviewers Say
Praised for its authentic and inspiring portrayal of surf culture.
Appreciated for its visually stunning cinematography capturing the essence of the ocean.
Recognized for showcasing the dedication and passion of Volcom's athletes.
Google audience: Audience reviews, where available, generally highlight the film's ability to convey the spirit and lifestyle of surfing. Viewers often comment on the impressive surfing footage and the relatable stories of the athletes.
Fun Fact
The film features a diverse range of surfers, from legendary icons to emerging talents, all united by their shared passion for surfing and the Volcom lifestyle.
AI-generated overview · Verify ratings on official sources