97%

This documentary explores the creation and impact of Norwegian graphic designer, Jens Christian "J.C." Jensen's iconic "Norsk design" logo for the National Association of Norwegian Architects. It delves into the subtle yet powerful messaging embedded within the logo's minimalist design and its significance in shaping national identity and architectural discourse.

The film was generally well-received for its insightful exploration of graphic design's role in national identity and its focused, albeit niche, subject matter.

• Praised for its deep dive into the significance of a single logo.
• Appreciated for highlighting the subtle power of design in shaping perception.
• Some found the focus too narrow for a general audience.

Google audience: Audience reception data for this documentary is limited. However, viewers who engaged with it often found it to be an interesting and detailed look at a specific aspect of design history, particularly within the Norwegian context.

The documentary's title, "97%", refers to the percentage of architects in Norway who were members of the National Association of Norwegian Architects when the logo was commissioned, emphasizing its widespread adoption and significance.