The Secret World of LEGO
The Secret World of LEGO

The Secret World of LEGO

2015Movie47 minEnglish

This documentary goes behind the doors at Lego's headquarters, meeting some of the notoriously secretive superbrands's key people and revealing more about its company DNA than ever before.

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IMDb7.4/10
Director: David BradleyGenres: Documentary, Family

Plot Summary

This documentary delves into the fascinating history and inner workings of The LEGO Group, the beloved toy company that has captured the imaginations of children and adults worldwide. It explores the evolution of the iconic brick, the company's near-collapse in the early 2000s, and its incredible resurgence through innovative product lines and blockbuster movie tie-ins. The film highlights the passion and creativity that continues to drive the brand's success.

Critical Reception

The Secret World of LEGO was generally well-received by critics and audiences alike for its engaging look into a globally recognized brand. Reviewers praised its informative nature, showcasing the brand's heritage and its ability to adapt to changing times. It was particularly noted for its appeal to fans of LEGO and those interested in business success stories.

What Reviewers Say

  • An insightful look into the creation and evolution of a beloved toy.
  • Highlights LEGO's resilience and innovative spirit.
  • Appeals to both LEGO enthusiasts and those interested in corporate history.

Google audience: Information on Google user reviews for this specific documentary is not readily available, but general sentiment for documentaries on the LEGO brand is often positive, celebrating its creativity and impact.

Fun Fact

The original LEGO brick had 6 studs on top, a design that has remained fundamentally unchanged and is compatible with bricks produced decades later, a testament to its brilliant engineering.

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