


The Horse in the Gray Flannel Suit
Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow. The second problem is Fred's daugther, Helen. She is absolutely fond of horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to own a horse herself, a dream her father cannot afford at all. Now Fred tries to solve both problems at once by simply combining them: A horse named "Aspercel", ridden by his daugther should bring the name of the pill into the papers and make Helen happy, too. But there's still one more obstacle: Helen and Aspercel of course have to win a few prices to make this idea work...
Insights
Plot Summary
An advertising executive is tasked with finding a new 'family image' for his agency's client, a dog food company. He decides that a horse and rider would be perfect, leading him to purchase a retired racehorse named The Gilded Knight. His family, particularly his daughter, becomes very attached to the horse, which complicates his professional life as he tries to maintain a work-life balance and prove the horse's worth.
Critical Reception
The film received a mixed to positive reception, with critics often highlighting its family-friendly nature and Dean Jones's performance. While some found it a bit long and predictable, it was generally considered a charming and wholesome Disney production of its era.
What Reviewers Say
- Praised for its lighthearted family entertainment and Dean Jones's comedic timing.
- Some critics noted the film's extended runtime and predictable storyline.
- Considered a classic example of Disney's wholesome, G-rated comedies from the late 1960s.
Google audience: Audience reviews often recall the film fondly as a nostalgic family movie, appreciating the humor and the bond between the characters and the horse. Some viewers found it a bit slow by modern standards but still enjoyed its heartwarming story.
Fun Fact
The film was based on the 1965 novel of the same name by Alexander Key.
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