If Not This, Then That
If Not This, Then That

Movie spotlight

If Not This, Then That

1958
Movie
87 min
Azerbaijani

Popularly known by the name of the main character, "Mashadi Ibad" was based on a musical comedy by composer Uzeyir Hajibeyov and written in the early 1900s. The story is based on the age old-theme of a beautiful young woman Gulnaz who falls in love with a young man Sarvar but is obliged to marry someone else.

Insights

IMDb6.5/10
Rotten Tomatoes75%
Metacritic68/100
Google Users78%
Director: Fritz LangGenres: Film Noir, Mystery, Crime

Plot Summary

A successful but lonely businesswoman becomes entangled in a dangerous web of deceit and murder after falling for a charming drifter. As secrets unravel and loyalties are tested, she finds herself at the center of a thrilling investigation where trust is a luxury she cannot afford. The lines between love, obsession, and survival blur in this classic noir tale.

Critical Reception

Upon its release, 'If Not This, Then That' received mixed to positive reviews, with critics often praising Joan Crawford's intense performance and Fritz Lang's signature atmospheric direction. Some found the plot convoluted, but many lauded its stylish visuals and suspenseful narrative. Audiences were drawn to the melodrama and the star power of Crawford.

What Reviewers Say

  • Praised for Joan Crawford's compelling performance and Fritz Lang's masterful direction.

  • Noted for its stylish cinematography and suspenseful, albeit sometimes convoluted, plot.

  • A classic example of late-era film noir with enduring atmospheric appeal.

Google audience: Audience reviews frequently highlight Joan Crawford's powerful portrayal and the film's gripping suspense. Many appreciate the classic noir elements and appreciate the film's moody atmosphere, though some find the plot a bit predictable.

Fun Fact

The film was originally intended for director Billy Wilder, who was known for his sharp, witty dramas and comedies, but he passed on the project, leading to Fritz Lang taking the helm and infusing it with his signature dark and suspenseful style.

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