Brand New!

A struggling advertising executive is presented with an opportunity to revive his career and his life when he is tasked with creating a campaign for a controversial new product. However, the pressure to succeed and the ethically questionable nature of the product begin to take a toll on his personal life and his relationships.

Brand New! received a mixed reception from critics, with many praising its performances and thought-provoking themes, while others found its pacing and narrative to be uneven. Audiences were similarly divided, appreciating its unique premise but sometimes finding its dark undertones unsettling.

• Praised for strong lead performances and an intriguing concept.

• Criticized for a predictable plot progression and occasional tonal inconsistencies.

• Explores themes of ambition, consumerism, and morality with a dark edge.

Google audience: Audience reviews are scarce, but those available suggest a divided response. Some viewers found the film to be a compelling and original take on modern pressures, while others felt it was too bleak or unsubtle in its message.

Director Kevin E. Smith, despite the film's title, has stated in interviews that he was aiming for a more cynical and less 'brand new' feeling in the movie's overall message.