No
No

Movie spotlight

No

2018
Movie
16 min
Russian

The tragic and ironic reasoning about the fear of growing-up is shown through the prism of the personal relations of two protagonists. In a restaurant that is appropriate for the occasion a young man proposes to the girl he loves — and is unexpectedly turned down. The protagonists stay together for a few more hours, trying to understand what happened and come to grips with their selves. Gradually they get closer and closer.

Insights

IMDb6.7/10
Rotten Tomatoes92%
Metacritic77
Google Users78%
Director: Pablo LarraínGenres: Drama, History, Thriller

Plot Summary

In 1988, advertising executive René Belasco is hired to spearhead a campaign to oust dictator Augusto Pinochet from power. Facing immense pressure and potential repercussions, Belasco and his team must devise a strategy that is both impactful and safe in a climate of fear and oppression. The campaign utilizes catchy slogans and upbeat advertising, subtly challenging the regime and offering a glimmer of hope for change.

Critical Reception

No was widely acclaimed by critics for its unique approach to a historical event, blending political commentary with dark humor and a distinctive visual style. Reviewers praised Larraín's direction, Bernal's performance, and the film's ability to capture the zeitgeist of a pivotal moment in Chilean history.

What Reviewers Say

  • A unique and compelling look at the advertising campaign that helped end a dictatorship.

  • Gael García Bernal delivers a nuanced performance as the ad man caught in a precarious political situation.

  • Pablo Larraín's direction is masterful, using a retro aesthetic to underscore the film's themes.

Google audience: Audiences generally praised the film's originality and its fascinating portrayal of how advertising influenced a significant political shift. Many found it to be an insightful and thought-provoking historical drama.

Awards & Accolades

Nominated for the Palme d'Or at the 2012 Cannes Film Festival; Won Best Film at the 2013 Goya Awards.

Fun Fact

The film was shot using U-matic video equipment from the 1980s to authentically replicate the look and feel of television broadcasts from that era.

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