Starbucks Unfiltered
Starbucks Unfiltered

Movie spotlight

Starbucks Unfiltered

2018
Movie
94 min
English

How the American coffee chain, now global, has conquered the urban middle class. This investigation on three continents reveals the carefully hidden face of the brand.

Insights

Director: N/A (Documentary Short)Genres: Documentary, Short

Plot Summary

This short documentary offers a glimpse into the world of Starbucks, focusing on its origins and the vision of its former CEO, Howard Schultz. It explores the company's philosophy beyond just coffee, aiming to highlight its impact on culture and community. The film touches upon Schultz's journey and his ambitions for Starbucks as a 'third place' between home and work.

Critical Reception

As a promotional short film, 'Starbucks Unfiltered' did not receive traditional critical reviews. Its purpose was to convey a specific message about the Starbucks brand and its leadership, rather than to be assessed as a standalone piece of cinema. Audience reception would likely align with general perceptions of Starbucks and Howard Schultz.

What Reviewers Say

  • Intended as a brand narrative, not a critically assessed film.

  • Focuses on the aspirational aspects of Starbucks and its founder.

  • Offers insight into the company's self-perception and mission.

Google audience: As this is a short, brand-focused documentary, there is no specific user review data available. General sentiment towards Starbucks varies widely, influenced by consumer experience, ethical considerations, and brand perception.

Fun Fact

The film was released during a period when Howard Schultz was actively considering a presidential run, lending a political undertone to its narrative about leadership and business philosophy.

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