We Sell It Because It Sells

This documentary offers a look into the world of advertising and consumerism in the late 1960s. It explores the persuasive techniques used to sell products and the cultural impact of advertising on society. The film questions the motivations behind mass consumption and the underlying messages conveyed through commercial media.

As an older documentary focusing on a specific societal aspect of its time, 'We Sell It Because It Sells' is often cited in academic contexts for its observational approach to advertising. While not widely reviewed in mainstream outlets at the time of its release, its insights into marketing strategies and consumer culture have maintained its relevance for historians and sociologists studying the era.

• Provides a critical lens on the burgeoning advertising industry of the 1960s.

• Observes the mechanisms of persuasion in commercial media.

• Raises questions about consumerism and societal values.

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The documentary was produced by the Center for Educational Television at Indiana University, highlighting its initial academic and educational focus rather than mainstream commercial distribution.