Customer Announcement
Customer Announcement

Movie spotlight

Customer Announcement

2020
Movie
12 min
Norwegian

A security guard at work in a vast shopping center, sees someone ominous from his personal history on the CCTV he is monitoring. And gradually, via a irregular customer announcement, he makes direct contact with his past.

Insights

IMDb6.6/10
Director: Alia RoseGenres: Drama, Short

Plot Summary

A young Black woman navigates a series of challenging and often dehumanizing customer service interactions. The film explores themes of race, microaggressions, and the emotional toll of constant professional politeness in the face of disrespect. It highlights the internal struggle to maintain composure while dealing with frustrating and sometimes outright offensive customer behavior.

Critical Reception

Customer Announcement received positive attention for its concise yet impactful portrayal of everyday racism and workplace dynamics. Critics praised its subtle storytelling and the lead performance, noting its relevance in contemporary discussions about social justice and professional environments. The film was particularly lauded for its ability to evoke strong emotional responses within a short runtime.

What Reviewers Say

  • A powerful and timely short film that expertly depicts microaggressions.

  • Brittany S. Hall delivers a compelling performance, capturing the exhaustion of navigating difficult customer interactions.

  • The film's subtle approach makes its message about racial bias and professional endurance all the more impactful.

Google audience: Information on Google user reviews and ratings is not readily available for this short film.

Awards & Accolades

Screened at various film festivals, including the BlackStar Film Festival.

Fun Fact

The film was shot over just a few days, with director Alia Rose drawing inspiration from personal experiences and observations of the service industry.

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