Movie spotlight
Perfume x TECHNOLOGY Presents: REFRAME
A live stage at the NHK Hall where the performance created by Perfume was reconstructed from a new perspective. Directed and choreographed by MIKIKO. Interaction design is rhizomatics. The creators of the Rio Olympic and Paralympic Handover Ceremony created Perfume and a special stage. This stage was held by NHK as part of the "This is NIPPON Premium Theater" event, which aims to stimulate not only sports but also culture in preparation for the Tokyo Olympics and Paralympics
Insights
Plot Summary
This short film, created in collaboration with the brand "Perfume" and technology company "TECHNOLOGY", explores themes of identity and perception in a futuristic setting. A young woman named Yuka encounters a mysterious entity that challenges her sense of self and reality. As she grapples with this existential crisis, the boundaries between her digital and physical existence begin to blur.
Critical Reception
As a short promotional film, 'REFRAME' was primarily evaluated for its artistic and technical merits rather than its narrative depth. It was generally praised for its innovative visual style and its successful integration of technology and art, aligning with the brand's image.
What Reviewers Say
Visually stunning and conceptually intriguing.
A creative blend of fashion, technology, and filmmaking.
Showcases advanced visual effects and a unique aesthetic.
Google audience: Audience reception was largely positive, with viewers appreciating the film's experimental nature and striking visuals. Many found it to be a captivating piece that successfully conveyed a sense of futuristic unease and technological advancement.
Fun Fact
The film was part of a larger project by Perfume to explore the intersection of music, dance, and technology, and was showcased at various digital art festivals.
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