Tony Marvin is a laid back but incredibly successful promoter and fair-haired boy for J. P. Todhunter's pineapple company located in beautiful Hawaii. He gets the company to sponsor a contest in which the winner gets a Hawaiian vacation and is obligated to write articles on the islands which, when published, will constitute a publicity coup for the company. Unfortunately, Georgia Smith, the winner, feels lonely and isolated in the Islands and wants to return to the States. With help from buddy Shad Buggle Tony tries to romantically divert Georgia without letting her know his true motivation.
A travelogue publisher, discouraged by his latest business venture, agrees to a marriage of convenience to a Hawaiian princess to secure exclusive rights to film the islands. However, he soon finds himself genuinely falling for her, complicating his business deal and his heart. The film follows his humorous attempts to navigate these romantic and professional entanglements.
Waikiki Wedding was a popular and commercially successful film upon its release, praised for its lush Technicolor cinematography and Bing Crosby's charming performance. While considered a lighthearted and entertaining musical comedy of its era, contemporary reviews often highlighted its formulaic plot but acknowledged its escapist appeal and delightful musical numbers.
Google audience: Audience reviews generally appreciated the film for its cheerful atmosphere, beautiful scenery, and enjoyable musical performances by Bing Crosby, viewing it as a delightful piece of classic Hollywood escapism.
Nominated for the Academy Award for Best Original Song for 'In a Little Spanish Town' (though it did not win).
The film was one of the first features to showcase the vibrant, early Technicolor process, contributing significantly to its visual appeal and the public's fascination with exotic locales.
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