Movie spotlight
It Must Be Love
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
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Plot Summary
A wealthy and aging millionaire, "Uncle" Harry Miller, orchestrates a scheme to find a suitable husband for his spoiled niece, Kitty. To achieve this, he enlists the help of a charming young man to pose as a fortune hunter, hoping to expose any true fortune hunters among Kitty's suitors. However, Kitty unexpectedly falls for the man she believes is after her money, leading to a series of comedic misunderstandings and romantic entanglements.
Critical Reception
Critically, "It Must Be Love" received a mixed to positive reception upon its release. Contemporary reviews often highlighted Marion Davies's charming performance and the film's lighthearted comedic elements, with some critics praising its witty dialogue and engaging plot. However, a few reviews noted that the premise felt somewhat conventional for its time.
What Reviewers Say
Praised for Marion Davies's engaging and energetic performance.
Enjoyed for its light comedic tone and pleasant romantic storyline.
Some found the plot predictable, but overall a diverting entertainment.
Google audience: Audience reception data for "It Must Be Love (1926)" is not readily available through standard Google reviews.
Fun Fact
Marion Davies, a major star of the silent film era, was known for her comedic roles and her significant influence as a mistress of William Randolph Hearst.
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