2021 NEW YEAR’S EVE LIVE presented by Weverse

This global music special celebrated the arrival of 2021 with a diverse lineup of K-pop and international artists. Hosted virtually through the Weverse platform, it aimed to connect fans worldwide with their favorite performers during a time of social distancing. The event featured live performances, unique collaborations, and messages of hope and unity for the new year.

As a virtual concert event designed for global fan engagement, critical reviews focused more on the technical execution, artist performances, and overall fan experience rather than traditional cinematic critique. The event was generally well-received by fans for providing a much-needed communal celebration despite physical limitations.

• Praised for bringing together a wide array of popular artists for a unified global event.

• Commended for its innovative use of virtual platforms to foster fan-artist connection.

• Noted for its festive and hopeful atmosphere, providing a positive start to the new year.

Google audience: Audience feedback primarily highlighted the excitement of seeing multiple beloved artists perform and the convenience of accessing the event globally. Many expressed appreciation for the positive messages and the sense of community the event provided during a challenging year.

The concert featured performances from over 30 artists across multiple genres, including a highly anticipated joint performance between various artists under the HYBE Corporation (formerly Big Hit Entertainment) label.