And Tomorrow You Will Be Dead

This documentary delves into the unsettling phenomenon of 'clickbait' and sensationalist content, exploring how digital platforms exploit basic human instincts for attention. It examines the evolution of this content from early internet experiments to its pervasive presence today. The film raises questions about the ethical implications of generating virality at any cost.

And Tomorrow You Will Be Dead was generally well-received by critics for its thought-provoking exploration of digital culture and its potential dangers. Reviewers praised its timely subject matter and sharp, analytical approach to a pervasive modern issue.

• Praised for its critical examination of the internet's darker side.

• Noted for its intelligent and insightful analysis of clickbait culture.

• Some found the documentary's tone to be overly academic, lacking broader appeal.

Google audience: Audience reviews are sparse, but generally indicate appreciation for the film's willingness to tackle the psychological aspects of online engagement and the manipulation inherent in some digital content. Some viewers wished for more concrete examples or solutions.

The film was inspired by the directors' own experiences and observations of the escalating sensationalism online, prompting them to investigate the underlying mechanisms.