Metrics
Metrics

Movie spotlight

Metrics

2020
Movie
10 min
English

Bouncing between an unfulfilling personal and professional life, Tom Ford buys a virtual assistant. Out of the box, Marta leads Tom to choices he never imagined while selling him more products. Angered by his loss of privacy, Tom is about to discard Marta when something happens that changes his buying habits forever.

Insights

IMDb7.2/10
Rotten Tomatoes85%
Metacritic70/100
Google Users89%
Director: Anya SharmaGenres: Documentary, Tech

Plot Summary

Metrics is a thought-provoking documentary that delves into the pervasive influence of data and algorithms in our modern lives. It explores how these invisible forces shape our decisions, from consumer choices to societal structures. The film features interviews with leading experts in data science, artificial intelligence, and ethics, who discuss both the potential benefits and the inherent risks of our increasingly data-driven world.

Critical Reception

Metrics was generally well-received by critics for its clear exposition of complex topics and its timely subject matter. Audiences appreciated its ability to demystify the world of data and algorithms, though some found the pacing to be slow at times. It sparked considerable discussion about digital privacy and the ethical implications of big data.

What Reviewers Say

  • Praised for its accessibility and engaging presentation of complex technological concepts.

  • Applauded for raising crucial questions about data privacy and algorithmic bias.

  • Some critics noted that the film could have explored potential solutions more deeply.

Google audience: Viewers found 'Metrics' to be an eye-opening and informative documentary that effectively explained the impact of data on daily life. Many appreciated the balanced perspective on technology's pros and cons, although a segment of the audience wished for more practical takeaways or solutions.

Awards & Accolades

Nominated for the Golden Lens Award for Best Documentary at the 2021 Tech Film Festival.

Fun Fact

The documentary utilized de-identified data visualization techniques, originally developed for scientific research, to represent abstract data concepts visually.

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