Turn It Up
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
Insights
Plot Summary
A talented but struggling musician from Harlem gets involved with a dangerous drug dealer who offers him a chance at fame and fortune. He must navigate the treacherous world of street life and the music industry, all while trying to protect his love interest and his dreams.
Critical Reception
Turn It Up received largely negative reviews from critics, who found its plot predictable and its performances uneven. While some appreciated the musical elements, the film was generally criticized for its generic storytelling and lack of originality.
What Reviewers Say
- The film suffers from a clichéd storyline that fails to offer anything new to the music drama genre.
- Performances are generally uninspired, with little chemistry between the lead actors.
- Despite an interesting premise, the execution is flawed, leading to a forgettable viewing experience.
Google audience: Audience reception for Turn It Up is not widely documented on Google.
Fun Fact
The film features performances from Pras Michel of the Fugees and rappers Cam'ron and Big Mike (formerly of the rap group The Lox).
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