
Lord Alan Sugar
Acting • Born 1947-03-24
Biography
Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
Filmography
21 credits
When Football Changed Forever - The Story of the 1991/1992 Football Division One Season
Movie • 2016
Self

Cinderella: A Comic Relief Pantomime for Christmas
Movie • 2020
Self

Micro Men
Movie • 2009
Self

Friday Night with Jonathan Ross
TV • 2001
Self

Room 101
TV • 1994
Self

The Alan Titchmarsh Show
TV • 2007
Self

The Celebrity Apprentice Australia
TV • 2011
Himself

GMTV
TV • 1993
Self

Young Apprentice
TV • 2010

The Graham Norton Show
TV • 2007
Self

An Audience with...
TV • 1978
Self

The Home That 2 Built
TV • 2014
Self

Gadget Man
TV • 2012

The Apprentice: You're Fired!
TV • 2006
Self

The Michael McIntyre Chat Show
TV • 2014
Self - Guest

Comic Relief Does The Apprentice
TV • 2007

The Apprentice
TV • 2005
Self - The Boss

Transfer 360
TV • 2024

Amol Rajan Interviews
TV • 2021
Self - Interviewed Guest

The Celebrity Apprentice
TV • 2025
Self - The Boss

Sport Relief Does The Apprentice
TV • 2008