Meilleur avant

This documentary explores the concept of 'best before' dates and their impact on food waste. It investigates the scientific basis for these dates, consumer habits, and the broader implications for the food industry and the environment. The film questions the necessity of strict adherence to these dates and encourages a more informed approach to food consumption.

Meilleur avant received positive reviews, particularly for its timely and relevant subject matter. Critics praised its informative approach, engaging presentation, and the important conversation it sparks about food waste. Audiences appreciated its practical advice and call to action.

• Praised for shedding light on a critical issue of food waste.

• Commended for its informative and accessible exploration of 'best before' dates.

• Seen as an important call to action for consumers and the food industry.

Google audience: Audience reviews generally highlight the film's effectiveness in raising awareness about food waste and the arbitrary nature of 'best before' dates. Viewers found it educational and empowering, encouraging them to rethink their own purchasing and consumption habits.

The documentary was inspired by observations of significant food waste within the Quebec grocery store system.