리스타트업, 살아있네

In the fictional South Korean tech hub of Sandbox, Seo Dal-mi, a risk-taking young woman with big dreams, and Han Ji-pyeong, a talented but prickly orphan who is a star investor, find their lives intertwined. Dal-mi pursues her ambition to become a CEO, while Nam Do-san, a mathematically gifted but socially awkward coder, tries to impress her. Their stories unfold against a backdrop of innovation, competition, and the complexities of love and ambition.

Start Up was a popular series in South Korea and internationally, praised for its engaging storyline, strong performances from its lead cast, and exploration of the challenges and triumphs in the startup world. While lauded for its romantic elements and inspiring themes, some viewers expressed divided opinions on certain plot developments and character arcs, particularly concerning the love triangle.

• Praised for its inspiring portrayal of young entrepreneurs and their journey.

• The romantic chemistry between the lead actors was a significant draw for audiences.

• Some viewers found the narrative pacing and certain plot resolutions to be divisive.

Google audience: Audience reviews frequently highlight the compelling romance and the aspirational themes of chasing dreams. Many viewers appreciated the show's production quality and the character development, though some expressed frustration with specific romantic choices and narrative directions.

Nominated for several awards at the 57th Baeksang Arts Awards, including Best Actor for Kim Seon-ho and Best Actress for Bae Suzy.

The fictional tech incubator 'Sandbox' featured in the drama is inspired by the real-life tech hub Pangyo Techno Valley in South Korea.