

No
When Abdel Mutaal Mahjoub is wrongfully accused and imprisoned, and things are made worse when he's presumed dead, he suddenly finds himself secluded, and recollections of his past life come creeping in, making him a prisoner of his own mind.
Insights
Plot Summary
In 1988, a young advertising executive is tasked with creating a campaign to oust dictator Augusto Pinochet from power. Facing immense pressure and political maneuvering, he must devise a strategy that can overcome fear and apathy. The campaign's success hinges on a bold and unconventional approach that challenges the established norms of political advertising. This decision ultimately ignites a national conversation and paves the way for democratic change.
Critical Reception
No received widespread critical acclaim, with praise directed at its unique approach to a historical event, Gael García Bernal's performance, and its stylish direction. Critics lauded its ability to be both entertaining and thought-provoking, highlighting its relevance to contemporary political discourse.
What Reviewers Say
- Praised for its innovative and darkly humorous portrayal of political advertising.
- Gael García Bernal's central performance is a standout.
- The film's retro aesthetic and compelling narrative captivate audiences.
Google audience: Audience reviews often highlight the film's originality in depicting a pivotal historical moment through the lens of advertising. Many found it to be a smart, engaging, and surprisingly entertaining look at the power of media and public persuasion.
Awards & Accolades
Nominated for Best Foreign Language Film at the Academy Awards, Won Best Film at the Lima Film Festival, Won Best Director at the Latin American Cinematography Association Awards.
Fun Fact
The film utilizes the actual visual aesthetic of 1980s television commercials, including the video recording technology of the time, to authentically recreate the look and feel of the era's advertising.
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