Hipster Tour - Finland

Follows Matti Virtanen as he embarks on a vibrant journey through Finland's most fashionable and offbeat locales. The series explores the unique subcultures, independent businesses, and artistic expressions that define modern Finnish 'cool'. Each episode delves into a new city or region, showcasing hidden gems and interviewing local trendsetters.

Hipster Tour - Finland received positive reviews for its authentic portrayal of contemporary Finnish culture and Matti Virtanen's engaging hosting style. Critics praised the show's visually appealing cinematography and its focus on showcasing niche aspects of Finnish life often overlooked by mainstream travel programs. Audience reception was also favorable, particularly among viewers interested in alternative travel experiences and cultural deep dives.

• Praised for its authentic and visually rich exploration of Finland's hipster scene.

• Matti Virtanen's hosting is noted as engaging and knowledgeable.

• Appreciated for highlighting unique subcultures and independent businesses.

Google audience: Google users found the series to be an inspiring and eye-opening look into Finland's trendy urban and rural landscapes. Many appreciated the practical tips for exploring less conventional tourist spots and the genuine interviews with local artists and entrepreneurs. Some viewers wished for longer episodes to explore more locations in depth.

Nominated for Best Travel Series at the Nordic Television Awards (2023).

The production team actively scouted for filming locations based on online discussions in Finnish design and lifestyle forums to ensure authenticity.