Pepsi, Where's My Jet?
Pepsi, Where's My Jet?

TV Show spotlight

Pepsi, Where's My Jet?

2022
TV Show
Ended
1 Season
English

When a 20-year-old attempts to win a fighter jet in a Pepsi sweepstakes, he sets the stage for a David versus Goliath court battle for the history books.

Insights

IMDb7.0/10
Rotten Tomatoes90%
Director: Andrew HallGenres: Documentary, History

Plot Summary

This documentary explores the bizarre and ultimately unsuccessful marketing stunt by Pepsi in 1996 to offer a Harrier jet for 7 million Pepsi Points. It delves into the story of John Leonard, a Marine, who attempted to claim the prize and the subsequent legal battle that ensued.

Critical Reception

The documentary was generally well-received for its entertaining and absurd look at a forgotten piece of advertising history. Critics praised its engaging narrative and the sheer outlandishness of the original promotion.

What Reviewers Say

  • An entertaining and unbelievable true story.

  • Highlights the absurdity of 90s marketing.

  • A fun look at a legal and PR disaster.

Google audience: Viewers found the story of the Pepsi jet promotion fascinating and incredibly amusing, often remarking on the company's ridiculous marketing tactics and the viewer's satisfaction with John Leonard's pursuit of the jet.

Fun Fact

The Harrier jet used in the infamous Pepsi promotion was valued at over $33 million, making the offer of 7 million Pepsi Points (worth about $700,000 at the time) an astronomical loss for Pepsi had it been claimed.

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