Bela, a Feia
Bela, a Feia is a Brazilian telenovela originally aired on Rede Record from August 4, 2009 to June 2, 2010. A co-production with Televisa, it was based on the Colombian telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty. On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.
Insights
Plot Summary
Adapted from the Colombian telenovela 'Yo soy Betty, la fea', this Brazilian version follows Angela, a plain but brilliant economics graduate who struggles to find work in the fashion industry due to her appearance. She lands a job as an executive assistant at a fashion company, where her intelligence and efficiency eventually win over her handsome boss, Rodrigo. Despite societal judgments, their unlikely connection blossoms into a romance.
Critical Reception
Bela, a Feia was a popular and commercially successful telenovela in Brazil, praised for its faithful adaptation of the original source material while incorporating Brazilian cultural nuances. It resonated with audiences for its charming romance and relatable themes of inner beauty and professional ambition, though some critics noted its adherence to established telenovela tropes.
What Reviewers Say
- Praised for its charming leads and engaging romantic storyline.
- Appreciated for successfully adapting a globally successful format to the Brazilian context.
- Seen as a heartwarming and aspirational story about overcoming prejudice.
Google audience: Audience reception was largely positive, with viewers enjoying the familiar yet endearing plot and the chemistry between the main actors.
Fun Fact
The telenovela aired on Rede Record, a major Brazilian network, and was a significant ratings success for the broadcaster during its run.
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