There is a town in Maine where every story book character you've ever known is trapped between two worlds, victims of a powerful curse. Only one knows the truth and only one can break the spell.
In the fairytale realm, the Evil Queen casts a curse that plunges a magical kingdom into our world, freezing time and stealing the characters' happy endings. Emma Swan, a bail bonds collector, discovers she is the daughter of Snow White and Prince Charming. She is whisked away to Storybrooke, Maine, a town filled with fairytale characters unaware of their true identities, and must learn to embrace her destiny to break the curse.
Once Upon a Time received a mixed to positive reception during its initial run. While praised for its creative premise, character development, and visual style, some critics found the narrative became convoluted and repetitive in later seasons. Audiences, however, generally remained engaged with the show's blend of fantasy and drama.
Google audience: Google users largely enjoyed the show's inventive premise and the way it reimagined classic fairy tales. Many found the characters compelling and the emotional arcs engaging, though some noted that the story became a bit drawn out over its many seasons.
Nominated for multiple Primetime Emmy Awards (including Outstanding Art Direction and Outstanding Costumes for a Series) and People's Choice Awards.
The show's creators, Adam Horowitz and Edward Kitsis, were also writers and producers on the popular series 'Lost', which influenced their approach to serialized storytelling and character-driven mysteries in 'Once Upon a Time'.
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