The Hire

The Hire is a series of short, stylish films commissioned by BMW to promote their vehicles. Each installment features Clive Owen as the "Driver," a mysterious and highly skilled chauffeur hired for various clandestine missions. The series showcases the cars' performance and the driver's exceptional abilities, often involving high-stakes chases and intriguing characters.

The Hire was met with widespread critical acclaim, particularly for its slick production values, intense action sequences, and Clive Owen's stoic performance. It was praised for transcending typical car commercials and functioning as compelling mini-movies. The series was a significant success in viral marketing and is considered a benchmark for branded content.

• Praised for its cinematic quality and thrilling car chases.
• Clive Owen's enigmatic performance as 'The Driver' was a highlight.
• Considered groundbreaking for its time in the realm of branded content.

Google audience: Audience reception was overwhelmingly positive, with many praising the short films for their high production value, exciting action, and compelling storylines that felt like mini-movies.

None notable (as it was a marketing campaign, not a traditional film release).

The original 'The Hire' series was so successful that BMW revived it in 2016 with new installments directed by David Fincher and others, continuing the saga of the enigmatic Driver.