Im schönsten Bilsengrunde

The film chronicles the life of Gottlieb Duttweiler, a visionary Swiss entrepreneur and philanthropist. It portrays his humble beginnings, his innovative business ventures, particularly his founding of the Migros cooperative, and his deep commitment to social welfare and providing affordable goods for the common people. The narrative highlights his determination to challenge monopolies and his lasting impact on Swiss society.

The film received mixed to positive reviews, appreciated for its biographical subject matter and the performances, though some critics found its pacing uneven. It was seen as a worthy tribute to a significant Swiss figure.

• Applauded for shedding light on the life of Gottlieb Duttweiler.
• Praised for the performances, especially Liselotte Pulver as Duttweiler's wife.
• Some found the biographical narrative to be somewhat conventional.

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Gottlieb Duttweiler, the subject of the film, was known for his unconventional methods, including once buying up vast quantities of butter to drive down prices and establish his own distribution channels.