In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
In 1988, a young advertising executive is tasked with a campaign to help elect the military dictator Augusto Pinochet in Chile's upcoming presidential plebiscite. Despite the immense pressure and the overwhelming odds, he crafts a bold and memorable campaign that ultimately helps topple the regime. The film explores the power of advertising and its influence on political outcomes, even in the face of oppression.
No received widespread critical acclaim, with particular praise for its unique premise, Larraín's directorial style, and Gael García Bernal's performance. Critics lauded the film for its insightful exploration of political advertising and its historical significance, noting its ability to be both thought-provoking and entertaining.
Google audience: Audiences found the film to be a clever and engaging look at the power of marketing in political change, appreciating its fresh perspective on a historical event. Some noted the stylized visual approach and the compelling narrative.
Nominated for Best Foreign Language Film at the 85th Academy Awards.
The film deliberately uses the aesthetic of 1980s Chilean television commercials, including grainy footage and era-appropriate production values, to enhance its authenticity.
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