Do As I Say

This documentary explores the rise of Nike and its controversial founder, Phil Knight, through the lens of advertising. It delves into the powerful and often manipulative marketing strategies Nike employed to build its global empire, featuring interviews with athletes, former employees, and industry critics. The film examines how Nike's advertising shaped cultural perceptions and athletic aspirations.

Do As I Say received generally positive reviews, with critics praising its insightful look into Nike's marketing prowess and its examination of consumer culture. Some reviewers noted that the documentary could have delved deeper into certain controversies, but overall, it was seen as a compelling and well-researched piece.

• Praised for its detailed analysis of Nike's influential advertising campaigns.

• Appreciated for its exploration of the complex relationship between sports, marketing, and celebrity.

• Some critics wished for a more in-depth examination of Nike's labor practices and ethical concerns.

Google audience: Audiences found the documentary to be an informative and thought-provoking look at how Nike built its brand through compelling advertising. Many appreciated the historical context and the insights into the minds behind the marketing campaigns. However, a portion of viewers felt the film did not go far enough in addressing the ethical criticisms surrounding the company.

Nominated for Best Documentary at the Sundance Film Festival.

Director Alex Winter, known for his acting roles in 'Bill & Ted's Excellent Adventure,' also directed the acclaimed 2014 documentary 'Deep Web'.