Discount

In the Basque Country, a struggling independent supermarket owner faces financial ruin and the imminent closure of his business. Desperate to save his livelihood and the jobs of his loyal employees, he devises increasingly outlandish and unconventional schemes to attract customers and boost sales, leading to chaotic and humorous situations.

Discount received a mixed to positive reception, with critics often praising its quirky humor and heartfelt portrayal of small business struggles. However, some found its plot somewhat uneven and its comedic elements occasionally too niche.

• Praised for its unique comedic style and sympathetic characters.

• Appreciated for its authentic depiction of economic hardship in a small town.

• Some found the humor to be an acquired taste and the narrative occasionally predictable.

Google audience: Audience reviews for Discount are sparse, but those available often highlight its endearing characters and relatable struggle against larger corporations. Some viewers found the pacing a bit slow, while others enjoyed the offbeat humor.

The film was shot primarily in the Basque Country, aiming to capture the specific cultural nuances and atmosphere of the region.