

Creative Control
Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.
Insights
Plot Summary
A jaded marketing executive in a near-future, hyper-consumerist New York City becomes obsessed with a revolutionary virtual reality device that allows users to experience their fantasies. As he immerses himself in this digital world, his real-life relationships and grasp on reality begin to unravel. He grapples with loneliness, the allure of manufactured perfection, and the true meaning of connection in an increasingly digitized existence.
Critical Reception
Creative Control received generally positive reviews, with critics praising its inventive premise, stylish execution, and timely exploration of themes related to technology, consumerism, and isolation. While some found its pacing uneven, many lauded its satirical edge and thought-provoking commentary on modern life.
What Reviewers Say
- Praised for its sharp satire on consumerism and technology.
- Appreciated for its stylish visuals and thought-provoking sci-fi concepts.
- Some critics noted a somewhat meandering plot, but the core ideas resonated.
Google audience: Audiences generally found the film to be an intelligent and visually engaging exploration of relatable modern anxieties surrounding technology and identity. Many appreciated its unique take on virtual reality and its satirical commentary on society.
Awards & Accolades
Nominated for the Grand Jury Prize at the Sundance Film Festival.
Fun Fact
Director Benjamin Dickinson also stars as the protagonist, David, a role he developed over several years and which was partly inspired by his own observations of technology's impact on human connection.
AI-generated overview · Verify ratings on official sources