Bufferin
Gerard Malanga reads some of his poems and excerpts from his diaries substituting the word “bufferin” for most of the proper names in the readings, while Ronna Page gives an ongoing commentary in the film.
Insights
Plot Summary
This short film is an advertisement for Bufferin, an over-the-counter pain reliever. It highlights the product's effectiveness in quickly alleviating headaches and other common ailments. The advertisement emphasizes the brand's rapid action and gentle formula for relief.
Critical Reception
As a commercial from 1966, Bufferin (1966) was not subject to traditional critical reviews. Its success would have been measured by its effectiveness as an advertisement in promoting the product to consumers.
What Reviewers Say
- The advertisement effectively communicates the product's key selling points.
- Visuals and messaging are typical of advertising from the mid-1960s.
- A clear call to action for consumers seeking headache relief.
Google audience: As this is an advertisement, there are no direct Google user reviews for the film itself. Audience reception would be gauged by the product's sales performance.
Fun Fact
Bufferin was one of the first non-aspirin pain relievers to contain aspirin, magnesium carbonate, and aluminum hydroxide, which were marketed as buffering agents to reduce stomach irritation.
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