Gorillaz: Reject False Icons

This documentary offers an intimate look into the creation of Gorillaz's sixth studio album, 'The Now Now'. It chronicles the virtual band's journey through the studio and on the road, showcasing the collaborative process between artist Jamie Hewlett and musician Damon Albarn, alongside the extended family of musicians and collaborators involved. The film delves into the artistic vision and the intricate world-building that defines the Gorillaz phenomenon.

Gorillaz: Reject False Icons was generally well-received by critics and fans for its behind-the-scenes access to the creative process of the acclaimed virtual band. Reviewers often highlighted the unique blend of animation and live-action, the insights into the band's musical evolution, and the deep dive into the artistic partnership between Damon Albarn and Jamie Hewlett. It was praised as an engaging watch for both dedicated Gorillaz followers and those interested in the music industry's innovative approaches.

• Praised for its in-depth look at the creative process behind a unique musical project.
• Appreciated for showcasing the collaborative spirit and artistic vision of Gorillaz.
• Seen as an engaging watch that appeals to both long-time fans and newcomers to the Gorillaz universe.

Google audience: Audience reception details are not readily available through typical public review aggregators like Google. However, fan discussions often point to appreciation for the documentary's access to the band's creative methods.

The film's title, 'Reject False Icons,' is a direct reference to a quote by artist Jamie Hewlett, reflecting his ethos of authenticity and artistic integrity.