Rules of Art

Christian, the curator of a contemporary art museum, is facing a crisis when a daring publicity stunt for an upcoming exhibition goes wrong. As he attempts to manage the fallout and promote the installation titled 'The Square,' he finds himself increasingly entangled in his own personal life and the complexities of human interaction. The film humorously and satirically explores themes of trust, hypocrisy, and the blurred lines between art and life.

The Square received widespread critical acclaim, with praise directed at its sharp satire, bold direction, and compelling performances. It was particularly noted for its incisive commentary on the contemporary art world and societal behaviors. The film also garnered significant attention for its Palme d'Or win at the Cannes Film Festival.

• A biting and provocative satire of the art world and modern society.

• Ruben Östlund delivers a visually striking and intellectually engaging film.

• Features standout performances, particularly from lead Claes Bang.

Google audience: Google users largely appreciated the film's artistic merit and thought-provoking themes, with many commending its unique approach and satirical edge. Some viewers found the film's length and pacing to be a bit challenging, and a segment of the audience felt that certain scenes were overly confrontational or gratuitous.

Palme d'Or at the 2017 Cannes Film Festival; Nominated for the Academy Award for Best Foreign Language Film.

The viral marketing campaign for the film, featuring actors in gorilla suits interacting with the public, was designed to mirror the film's themes of art, media, and audience reaction.