SMTOWN LIVE | Culture Humanity

SMTOWN LIVE 'Culture Humanity' is a dynamic virtual concert experience showcasing the diverse talents of artists under SM Entertainment. The performance features a spectacular lineup of beloved idols delivering individual stages and collaborative performances, all streamed globally. The concert aims to connect fans worldwide through the power of music and performance during a time when physical gatherings were limited.

As a virtual concert, critical reception focuses on its technical execution, the artists' performances, and its ability to engage a global audience online. It was widely praised for its innovative approach to live entertainment and the high quality of the production, successfully bringing together a large roster of artists for a cohesive and exciting show.

• Praised for its ambitious virtual production and seamless integration of various artists.

• Lauded for delivering high-quality performances that captured the energy of a live SMTOWN concert.

• Celebrated as a successful global fan engagement event during a challenging time for live music.

Google audience: Audience reception generally focused on the excitement of seeing a wide range of SM artists perform together in a unique virtual format. Fans appreciated the accessibility and the opportunity to experience a major K-pop event from home, highlighting the impressive stage designs and artist interactions.

None notable (as a virtual concert event, it did not typically compete in traditional award categories)

The concert was streamed on January 1, 2021, marking the first day of the new year with a global celebration of music from SM Entertainment artists.