Prima questo, poi quello

When a small-town mayor discovers that his entire town is about to be bought out by a large corporation, he embarks on a desperate and absurd plan to prevent it. He decides to transform his town into a tourist destination focused on the local legend of a strange and comical curse, hoping to attract enough attention and revenue to foil the corporate takeover. His efforts lead to a series of chaotic and hilarious situations as he tries to convince everyone, including himself, of the curse's authenticity.

Prima questo, poi quello received a mixed to positive reception, particularly praised for its comedic timing and a fresh take on small-town dynamics facing modernization. While some critics noted that the plot occasionally meandered, the performances, especially from the lead cast, were generally highlighted as a strong point, injecting humor and heart into the narrative.

• Appreciated for its lighthearted humor and charm.

• Praised for solid comedic performances, particularly from its lead.

• Some found the narrative pacing a bit uneven.

Google audience: Audience reception is not widely available for this specific film, making it difficult to summarize typical user sentiments.

The film was shot in the region of Calabria, Italy, with many scenes filmed in actual small towns to enhance its authentic atmosphere.