NO

In 1988, a young advertising executive is tasked with spearheading the 'No' campaign for the upcoming plebiscite that will decide the future of Chilean dictator Augusto Pinochet's rule. Facing immense pressure and powerful opposition, he crafts an innovative and optimistic campaign that challenges the prevailing fear and cynicism. The film explores the power of advertising and collective action in shaping political outcomes and challenging authoritarianism.

NO received widespread critical acclaim, with particular praise for its direction, screenplay, and Gael García Bernal's performance. Critics lauded its unique blend of historical drama and dark comedy, highlighting its relevance to contemporary political discourse. The film was recognized for its sharp wit and incisive commentary on propaganda and democracy.

• A stylish and compelling look at the power of advertising in overthrowing a dictator.

• Gael García Bernal delivers a nuanced performance as the ad man navigating a tense political climate.

• The film skillfully balances dark humor with a serious examination of political change.

Google audience: Audience reviews generally praise the film's innovative approach to a historical event, its engaging narrative, and the strong performances. Many found it thought-provoking and appreciated its optimistic portrayal of challenging authoritarian regimes through creative means. Some viewers noted the film's historical context made it particularly impactful.

Nominated for the Academy Award for Best Foreign Language Film. Won the Directors' Fortnight prize at the Cannes Film Festival.

The film uses the actual 'No' campaign advertisements from the 1988 Chilean plebiscite, featuring the original jingle and aesthetic to authentically recreate the era.