Miss Blue Jeans
Miss Blue Jeans

Movie spotlight

Miss Blue Jeans

2012
Movie
92 min
Finnish

Year 1977. Punk and new wave rock'n roll has arrived to remote Finland and a bleak small town Oulu where increasingly odd-looking youths began to appear in the street with a message. Their rebellion speaks to Välde (17). Välde dreams of joining a rock band and becoming famous. He wants to get drunk for the first time, and to win the love of Pike, the most beautiful girl in the class. When Pike wins the Miss Blue Jeans contest organised by the country´s leading (and only) pop music magazine Suosikki and takes as her boyfriend the bourgeois Henri Hakala, Välde puts all his eggs in one basket. He abandons his former self and begins purposefully constructing a new persona for himself. But everything doesn’t go as Välde wanted … The film is based on a novel by Kauko Röyhkä, an author and indie rock musician.

Insights

IMDb4.9/10
Director: Rory RosegartenGenres: Comedy, Drama

Plot Summary

A young woman inherits her estranged father's struggling denim company and must navigate the cutthroat fashion industry to save it. She faces personal and professional challenges as she tries to honor her father's legacy while forging her own path. Along the way, she discovers hidden family secrets and unexpected romance.

Critical Reception

Miss Blue Jeans received a generally mixed to negative reception from critics, with many finding its plot predictable and its characters underdeveloped. Audiences, however, showed a slightly more favorable response, appreciating its lighthearted tone and romantic elements.

What Reviewers Say

  • The film offers a familiar rags-to-riches fashion industry narrative.

  • Performances were noted as adequate but not particularly memorable.

  • The movie is considered a light, escapist romantic comedy.

Google audience: Audience reviews for Miss Blue Jeans are scarce and generally point towards it being a watchable, albeit unoriginal, romantic comedy. Some viewers enjoyed the fashion-forward setting and the predictable feel-good ending, while others found it lacking in substance and character development.

Fun Fact

The film was shot on location in New York City, aiming to capture the vibrant atmosphere of the fashion world.

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