It Pays to Advertise
To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.
Insights
Plot Summary
A young, ambitious advertising man finds himself in a moral quandary when his wealthy father demands he quit his job and join the family's failing soap business. He sets out to revive the company using his innovative advertising techniques, facing resistance from traditionalists within the business. Ultimately, he must balance his career aspirations with his personal life and a budding romance.
Critical Reception
Upon its release, "It Pays to Advertise" was generally well-received as a lighthearted and entertaining comedy. Critics praised its witty dialogue and the charm of its lead actors, particularly Maurice Chevalier. While not a groundbreaking film, it served as a pleasant diversion, capitalizing on the popular advertising themes of the era. Audience reception was positive, appreciating its blend of humor and romance.
What Reviewers Say
- Praised for its witty and fast-paced dialogue.
- Maurice Chevalier's charismatic performance was a highlight.
- An enjoyable and charming romantic comedy for its time.
Google audience: Information regarding specific Google user reviews for this 1931 film is not readily available.
Fun Fact
The film is an adaptation of a popular 1924 Broadway stage play of the same name, written by Elmer Rice.
AI-generated overview · Verify ratings on official sources